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Between ipad and kindle, which is the best option for self publishing a non fiction book online?

I am considering self publishing my non fiction book online (in order to save cost) but I need to choose between ipad or kindle. I do not know which one of them is the better option in terms of marketability, distribution, royalties, cost etc. Then again, is it possible to publish on both of them simultaneously?

Almost every electronic book reader out there can read pdf files.

As the above post mentioned, many companies will format ebooks in different formats as well.

I think you need to focus more on who has good distribution for your work than what device people will read it on.

I will say however, as someone who has recently purchased an Ipad, I don’t see the kindle competing.

The Amazon Kindle